Microsoft Advertising UET vs The Trade Desk: Shopify Performance Comparison
Both apps score Grade B — Microsoft Advertising UET has the edge with 3 ms vs 5 ms desktop CPU execution.
Both apps provide heatmaps, session recording, and analytics functionality for Shopify stores. This page presents StackConflict’s independent lab results for both — measured in a clean-room environment with no other apps installed.
Head-to-Head Metrics
| Metric | Microsoft Advertising UET | The Trade Desk | Faster |
|---|---|---|---|
| Overall Grade | B | B | Tie |
| JS Payload | 53.97 KB | 37.88 KB | The Trade Desk |
| CPU Desktop | 3 ms | 5 ms | Microsoft Advertising UET |
| CPU Mobile | 11 ms | 10 ms | The Trade Desk |
| Layout Shift | 0.0 | 0.0006 | Microsoft Advertising UET |
Mobile CPU measured with 4× CDP throttle (mid-range Android). Tested 2026-05-30.
Microsoft Advertising UET — The Faster Option (Grade B)
Microsoft Advertising UET scores Grade B with a JS payload of 53.97 KB and 3 ms desktop CPU execution. Mobile CPU: 11 ms. It passes every StackConflict threshold for payload, CPU, and layout stability — making it safe to install on any storefront including mobile-first stores where Time-to-Interactive directly impacts conversion.
View full Microsoft Advertising UET speed report →
The Trade Desk — The Heavier Option (Grade B)
The Trade Desk scores Grade B with a JS payload of 37.88 KB and 5 ms desktop CPU execution. Mobile CPU: 10 ms. Performance is acceptable but worth monitoring, particularly on stores with high mobile traffic share.
View full The Trade Desk speed report →
When to Choose Microsoft Advertising UET
- You need its specific features and can monitor its mobile impact
- Your other apps are lightweight (Grade A) so there is headroom
- You are on desktop-skewed traffic where CPU cost matters less
When to Choose The Trade Desk
- You need its specific features and can monitor its mobile impact
- Your other apps are lightweight (Grade A) so there is headroom
- You are on desktop-skewed traffic where CPU cost matters less
Performance Verdict
Result: Comparable — Both apps score Grade B — Microsoft Advertising UET has the edge with 3 ms vs 5 ms desktop CPU execution.
Install Microsoft Advertising UET →
About This Test
StackConflict measures each Shopify app in an isolated clean-room environment — a single development store, no other scripts, Playwright-controlled browser. V8 CPU cost is the ScriptDuration delta before and after injection. CLS is captured from the same browser session. Results represent the median of three independent runs with outliers removed.
Data from the StackConflict Lab. Last updated 2026-05-30.