Privy — Performance Grade D
Critical — avoid on mobile stores
Privy is a email marketing and automation app for Shopify that has been assigned Grade D by StackConflict’s independent performance lab — the lowest classification in our A–D grading scale. Our lab recorded an oversized JavaScript bundle that exceeds the entire third-party JS budget recommended by Google (2952.99 KB compressed) and a significant main-thread cost that can delay Time-to-Interactive on mid-range Android devices (223 ms desktop V8 execution). These figures place it in the D-tier for Shopify app performance.
On mobile devices, StackConflict’s 4× throttle pass measured Privy’s execution cost directly at 974 ms (1.0s) on mid-range Android hardware. This is within a manageable range, but stacks additively with every other third-party script on your store. Merchants adding multiple apps should monitor combined mobile CPU load using StackConflict’s Stack Builder. A Cumulative Layout Shift score of 0.0006 also registers as a moderate signal for Core Web Vitals.
Verdict (Grade D — Critical): If Shopify store speed and mobile conversion are priorities, merchants should evaluate lighter alternatives before committing to Privy. StackConflict has benchmarked Emarsys and Drip in the same email marketing category — both carry Grade A or B ratings with significantly lower payload and CPU profiles. The performance difference compounds on mobile-first stores where JavaScript parse, compile, and execution times are amplified by device limitations.
Lab Results
| Metric | Value | Grade |
|---|---|---|
| JS Payload | 2952.99 KB | D |
| CPU Execution (desktop) | 223 ms | C |
| CPU Execution (mobile) | 974 ms | — |
| Cumulative Layout Shift | 0.0006 | A |
| Overall Grade | — | D |
| Category | Email Marketing | — |
| Last tested | 2026-05-30 | — |
Lab Verdict
Grade D driven by large download payload and high main-thread CPU cost. High conversion risk on mobile storefronts.
Grading Scale
Each app is graded across three independent dimensions. The final grade is the worst of the three — no dimension can be hidden by a good score elsewhere.
| Grade | Payload | CPU (desktop) | CLS | Risk |
|---|---|---|---|---|
| A | ≤ 30 KB | ≤ 50 ms | < 0.1 | Lightweight — zero friction |
| B | ≤ 150 KB | ≤ 150 ms | < 0.25 | Acceptable — monitor on mobile |
| C | ≤ 500 KB | ≤ 500 ms | < 0.5 | Heavy — high conversion risk |
| D | > 500 KB | > 500 ms | ≥ 0.5 | Critical — avoid on mobile stores |
Faster Alternatives
These email marketing apps have earned a Grade A or B in our lab and are drop-in alternatives worth evaluating:
About This Test
StackConflict measures app performance in a clean-room environment. Each app’s JavaScript bundle is injected into an owned Shopify development store via a Playwright-controlled browser, with no other third-party apps installed. V8 CPU cost is the ScriptDuration delta measured before and after injection on the same live page. Mobile CPU estimate applies the 4× Lighthouse slowdown factor to approximate real-device impact.
Data sourced from the StackConflict Lab. Last updated 2026-05-30.